ACTIVATE YOUR COACHING POTENTIAL
For Aspiring Coaches Ready To:
For Aspiring Coaches who are Ready To:
TRANSITION from burnout, self-doubt, or incomplete training into a proven framework that delivers real client results.
STRUCTURE your sessions with a fully scripted, science-backed curriculum and coaching tools that actually work.
GROW your confidence with hands-on mentoring, expert feedback, and a community that has your back every step of the way.
BEGIN your next chapter with a method that prepares you to coach anyone on anything with clarity, compassion, and credibility.
The Mind Firm Method certification is a
game-changer for coaches, therapists, and professionals seeking lasting client break-throughs.
HERE’S WHAT SOME OF THEM HAVE TO SAY:
Learn more about the Mind Firm Method — book your discovery call
About The FOUNDERS
We built the coaching program we wish we would have had.
Hi, Sarah here...
After earning my degree in Psychology from BYU and raising five kids, I became a Master Certified Coach and went on to coach thousands of clients. I’ve seen what works—and what doesn’t—when it comes to helping people change. I built this program to give new coaches the tools and structure I was hoping for when I got certified.
Hey, it's Jennifer.
With a degree in Education and years of teaching experience, I specialize in turning complex ideas into simple, effective systems. I’ve worked with students, doctors, and coaches—and I know how to create curriculum that’s clear, deep, and easy to apply. That’s exactly what we built here.
Our vision for this program was to create a training where anyone could learn the skills of becoming a capable coach.
Start your certification journey — schedule your free consultation
The Mind Firm Method Curriculum
A proven, science-backed framework with 50+ online training videos and over 300 pages of written content to guide your journey. This step-by-step curriculum is designed to take you from complete beginner to confident, results-driven coach.
Interactive Coaching Calls
These calls are where theory meets practice. You’ll get to observe real coaching, ask your questions live, and practice coaching in a safe, supportive environment with peers.
Personalized 1:1 Feedback
You’ll receive personalized support from a seasoned coach who helps you refine your technique, build your confidence, and navigate any challenge. This is where your growth gets real and deeply personal.
Lifetime Access to Coaching Community
Surround yourself with a like-minded group of certified coaches who support, challenge, and celebrate you every step of the way. Whether you're just starting or scaling, you'll never feel like you're figuring this out alone.
In-House Business Coach
You’ll get access to a business expert who walks you through launching your coaching business from the ground up. No fluff — just actionable strategies and support that actually move you forward.
Direct Access to Founders
Enjoy direct access to the founders who are invested in your success. They know every coach by name and are readily available to answer any questions you may have.
Ongoing, Cutting-Edge Trainings
Even after certification, the learning doesn’t stop. You’ll continue sharpening your coaching tools through live trainings from experts across multiple disciplines.
Get all your questions answered — schedule your Mind Firm Method call now
Coaching that feels natural doesn’t come from guesswork.
It comes from a proven method.
You're ready to help others and make a difference, but where do you start?
Becoming a coach shouldn’t mean stitching together podcasts, PDFs, and second-guessing every step.
You need a clear and effective way to grow into the coach you’re meant to be—without wasting months wondering if you’re doing it right.
The Mind Firm Method takes you from square one to confidently coaching in less than six months.
You’re Not Alone in
Wanting More
You’ve spent a lifetime getting to this point and can look back proud of your success. And now you're ready to leave your mark in a different way. You're ready to coach!
Whether you’re a physician who desires deeper impact, a coach tired of cobbling together tools from a dozen different sources, or someone simply ready for more meaning — you’re in the right place.
We didn’t create The Mind Firm Method from the latest mindset fads or opinions.
We built the Mind Firm Method based on sound psychological theory and the art of human connection, to fill a gap that exists in the coaching world. It's a tried-and-true structure that ensures repeatable results with every client.
All life coach certifications are not created equal. We've thought of everything, so you don't have to. Be part of the experience we once searched for and now thoughtfully built for you.
The Coach Firm Introduces
the mind firm method
A clear-cut, uncomplicated method of coaching that provides a firm foundation in mindset, emotional resilience, and practical application.
A clear-cut, uncomplicated method of coaching that provides a firm foundation in mindset, emotional resilience, and practical application.
VIRTUAL TRAINING
The Mind Firm Method Certification
Step into a proven, science-backed system that helps you become a powerful life coach in under six months. You’ll learn how to guide others with clarity, confidence, and compassion—using our fully-scripted, easy-to-follow coaching format.
Whether you’re brand new or looking to deepen your skills, this certification equips you with the exact tools and strategies to create real results—for yourself and your clients.
INVESTMENT: Included with Certification
LIVE COACHING EXPERIENCE
1:1 Mentoring on Your Timing
You’ll receive personalized support through four 1:1 mentoring sessions, live coaching demos, office hours, and feedback from master-certified instructors.
This is the kind of high-touch support that makes growth not only possible, but predictable—whether you’re seeking guidance, confidence, or accountability as you learn.
INVESTMENT: Included with Certification
member's area
Your Community of Coaches
Inside our private coaching community, you’ll never feel like you’re doing this alone. Practice your skills, swap insights, and celebrate wins with a warm, welcoming group of coaches who “get it.”
It’s more than a support group—it’s a place where lifelong friendships and professional collaborations are born.
INVESTMENT: Included with Certification
COACHING CURRICULUM
12 Scripted Sessions
Our step-by-step curriculum teaches you how to coach anyone, on anything—with ease. Grounded in science and designed for real transformation, it’s your blueprint for results.
You’ll learn how to coach with your own unique voice while using the most effective method we’ve developed from coaching thousands of clients.
INVESTMENT: Included with Certification
CLIENT-READY RESOURCES
Done-For-You Tools & Workbooks
You’ll receive a full library of professionally-designed workbooks, exercises, and assignments you can immediately use with your clients.
From first session to final breakthrough, these tools help you stay organized, impactful, and ready to deliver real change—without having to start from scratch.
INVESTMENT: Included with Certification
Our Mission:
To lead the Life Coach industry with a training that sets the gold standard.
"Our goal is to equip you with all of the tools, resources, and frameworks necessary to handle any situation you encounter in life."
Official Bio
Jennifer Markoff and Sarah Foutz are the co-founders of The Coach Firm, a business that specializes in all things coaching. They created The Mind Firm Method, a science-backed life coach certification designed to help individuals become confident, capable, and qualified coaches in less than six months.
With backgrounds in education and psychology, Jennifer and Sarah have combined decades of experience in teaching, curriculum design, coaching, and personal transformation to create one of the most comprehensive training programs in the industry.
Together, they’ve helped hundreds of aspiring coaches master the tools, frameworks, and mindset needed to guide real transformation—for themselves and their clients. Through The Mind Firm Method, they continue to lead a growing community of certified coaches around the world.
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